Unit 15 - Learning Aim A

 Learning Aim A

Intro

The purpose of the article is to provide into how advertising platforms are classified in the media industry. This article is covered by classifying the audience in a different segment as a demographic, Psychographic, Standard occupational and Mass vs. Niche audience classification. The range of ways that advertisements can be distributed and the ways that audiences can consume advertisements. However, there is one example of advertising from each of the three distribution sectors: print, web-based, and broadcast. In all three examples of advertising, persuasive techniques including reference to Ethos, Pathos, and Logos, Form and Style, and Gunn's 12 Advertisement Types are covered. 

Classifying Audience

Distribution and Consumption

Example Advertisements

Evaluation

For me, the broadcast is the most effective ad because there are many more scenes, stories, information, and emotional moments that attract the audience in. This ad is augmented by using Pathos as a persuasive technique because every person in the world cares when it comes to the family, especially the mother who works hard for her children. The dramatic, emotional music and sound effects are part of the Pathos' persuasive technique for grabbing the audience's attention. While the print ad is the least successful because there is only one photo and that's it, sound effects in advertising are immensely important because they help people understand the ad's purpose. Ethos is a persuasive technique used in my printed advertising example to get the audience's attention and encourage them to believe what is being advertised. The sound effect has a massive effect on print advertisements because music has the ability to awaken or touch people different emotions.