Unit 2 - Learning Aim A and B
Working in the Creative Media Industry
Learning Aims A: Understand employment and career opportunities in the media sector & B: Understand the structure and job roles in a media sector.
Media industries:
Task one:
Film - The film sector in the media industry refers to the specific part of the media industry focused on the creation and distribution of motion pictures, including feature-length films, short films, and documentaries. This sector encompasses various aspects of the film industry, including production, distribution, and exhibition. The film sector involves a wide range of players, including film studios, independent production companies, and distributors. The film sector is a significant part of the media industry and has a significant impact on popular culture and society.
Example: Short film (‘The Death of Kevin Carter’), Animated film (‘Cinderella’)
TV - Television (TV) in the media industry refers to the production, distribution, and transmission of television programming and content. The TV industry encompasses a wide range of players, including broadcast networks, cable and satellite television providers, production studios, and others. It involves the creation of various types of television content, including news and current events, dramas, comedies, reality shows, and sports programs, among others.
Example: Original programming and content (‘The Twilight Zone’)
Animation - Animation in the media industry refers to the creation of moving images using a sequence of still images or drawings, often with the use of computer-generated graphics. It includes a wide range of products, including traditional 2D hand-drawn animation, 3D computer animation, stop-motion animation, and others. The animation industry encompasses various segments such as feature-length films, television series, short films, video games, and commercials. Companies in the animation industry include animation studios, game developers, and digital production companies.
Example: Animated video game (‘Pokémon: Origins’ (2013)), Animated comic book (‘Spider-Man: Into The Spider-verse')
Interactive Media - Interactive media in the media industry refers to forms of media that allow the audience to participate and engage with the content, rather than simply consuming it passively. This includes various digital media such as video games, virtual reality (VR) and augmented reality (AR) experiences, websites, and other interactive digital products. Interactive media often allows for two-way communication between the audience and the content, creating a more immersive and engaging experience.
Example: Online social media platform (‘YouTube’), Virtual reality (‘Sony PlayStation’)
Publishing - Publishing in the media industry refers to the creation, production, and distribution of written and printed content, including books, magazines, newspapers, and other printed materials. It also includes digital publishing, which involves the production and distribution of digital content, such as e-books, digital magazines, and other digital content. The publishing industry is responsible for bringing written content to the public, and includes a wide range of players, from large multinational publishers to smaller independent publishers. The industry encompasses the entire process of publishing, from acquiring and editing manuscripts, to design, printing, and distribution, to marketing and promoting the finished product.
Example: Magazine (‘Elle’), Book (‘Harry Potter’)
Press - is a sub-sector within the broader media industry that involves the production, distribution, and sale of printed and digital content such as newspapers, magazines, books, and other printed materials. It means news industry of the mass media that focuses on delivering news to the general public through print media (newspapers, newsmagazines), broadcast news (radio and television) and the Internet (online newspapers). The press industry also includes print and digital content producers, such as newspapers and magazine publishers, book publishers, and online content providers.
Example: Magazine (‘Vogue’), Newspaper (‘The World Daily’)
Computer Games - the industry comprised of businesses engaged in operating, or providing services to, online casinos. Computer games are a type of interactive media and a sub-industry within the broader media industry. The computer games industry involves the development, production, marketing, and distribution of video games, virtual reality (VR) and augmented reality (AR) games, gaming accessories, and other gaming-related products and services.
Example: Video game (‘Fortnite’), Gaming merchandise (‘Controllers’)
Advertising - Advertising in the media industry refers to the practice of promoting products, services, or brands through various media channels such as television, radio, print, digital, outdoor, and others. The advertising industry involves the creation, production, and distribution of advertisements, as well as the development of advertising strategies and campaigns. They provide a range of services, including market research, target audience analysis, advertising production, media planning and placement, and evaluation of advertising results.
Example: Print advertisement (‘Coca-Cola'), Radio commercials (‘Dove ‘Self-conscious’), Television commercials (‘Always - ‘Like a Girl’)
Marketing – Marketing in the media industry refers to the promotional activities, brand management, and advertising efforts used by media companies and other organizations to promote their products and services. Marketing in the media industry includes activities such as market research, target audience analysis, advertising (print, digital, television, radio, etc.), public relations, influencer marketing, social media marketing, event marketing, and sales and business development. These efforts aim to create awareness and interest in the products or services being offered, as well as to build the reputation and brand of the organization. The marketing efforts of media companies are often integrated with their content creation and distribution efforts, creating a comprehensive media and marketing strategy.
Example: Website design (‘Dropbox’), social media (‘Twitter’)
Task two:
Job Roles:
Publishing - Graphic Design
Creative: In the publishing and graphic design industries, the creative rule refers to the set of guidelines or principles that govern the creation of visual and graphic elements, such as design, layout, typography, and imagery. These rules are established to ensure consistency and coherence in the look and feel of printed materials, such as books, magazines, and other publications. The creative rule may encompass various aspects of design, including color choices, typefaces, imagery and photography usage, and the overall layout of pages. It is often developed by a design or art director, who sets the tone and direction for the visual style of the publication, and it is followed by graphic designers, production artists, and others involved in the design and creation of the publication. The creative rule is a crucial aspect of the publishing and graphic design industries, helping to ensure that the final product is visually appealing, professional, and meets the needs and expectations of its intended audience.
Job: Designer/Graphic Designer
Technical: In the publishing and graphic design industries, the technical rule refers to a set of guidelines or standards that govern the production and printing processes of visual and graphic elements, such as books, magazines, and other publications. These rules ensure that the final printed product meets certain technical specifications and quality standards. Technical rules may encompass various aspects of the production process, including file formats, color management, resolution and image quality, bleed and margin requirements, and printing and binding methods. Technical rules are developed and followed by production specialists, pre-press technicians, and printers, who are responsible for ensuring that the final printed product meets the required technical specifications and quality standards.
Job: Printing Supervisor
What Do Printing Supervisors Do?
Editorial: the editorial rule refers to the set of guidelines or principles that govern the content and style of written materials, such as books, magazines, and other publications. These rules are established to ensure consistency and coherence in the tone, voice, and style of the written content, and they often include guidelines on grammar, usage, and punctuation. The editorial rule may also encompass the overall structure and organization of the written content, including headings, subheadings, and other formatting elements. The editorial rule is often developed by an editor or editorial team, who sets the tone and direction for the written content and works with writers, copy editors, and proofreaders to ensure that the final product is of high quality and meets the needs and expectations of its intended audience. The editorial rule is a crucial aspect of the publishing and graphic design industries, helping to ensure that the final product is well written, engaging, and informative, and that it meets the highest standards of accuracy and quality.
Jobs: Content Editor (magazines, books, posters, newspapers, websites)
Content Editors continuously update and develop this extensive range of Publications with support from Subject Matter Experts, users of these Publications and technological advances.
Marketing: the marketing rule refers to a set of guidelines or principles that govern the promotion and sale of products, such as books, magazines, and other publications. These rules are established to ensure that the product is effectively promoted and sold to the target audience, and they may encompass various aspects of marketing and sales, including advertising, public relations, market research, and distribution. The marketing rule is a crucial aspect of the publishing and graphic design industries, helping to ensure that the final product reaches its target audience, is well received, and is successful in the marketplace. Effective marketing and sales efforts can help to drive sales, increase revenue, and support the growth and success of the industry.
Job: Marketing Manager
Managerial: The managerial role in publishing graphic design encompasses the responsibility of overseeing and coordinating the design and production processes within a publishing company. These managers play a crucial role in ensuring that graphic design projects are completed efficiently, meet deadlines, and maintain high quality. They collaborate closely with clients, authors, and other stakeholders to understand project requirements and develop comprehensive plans. They lead a team of designers and creative professionals, providing guidance, assigning tasks, and fostering effective collaboration. Managers also provide creative direction, ensuring that designs align with brand guidelines and project objectives. They are responsible for budgeting, resource allocation, and maintaining effective communication with internal and external stakeholders. By staying updated on industry trends, software, and best practices, graphic design managers drive innovation and maintain the company's competitive edge in the publishing industry.
Job: Graphic design Manager
Administrative: the administrative rule refers to a set of guidelines or principles that govern the administrative and support functions of the business, including human resources, financial management, and record keeping. These rules are established to ensure that the administrative and support functions of the business are carried out efficiently and effectively, and they may encompass various aspects of administration, including hiring and training employees, managing payroll and benefits, and maintaining accurate records and records.
Job: Administrative/Office Manager
Legal and Financial: the legal and financial rule refers to a set of guidelines or principles that govern the legal and financial aspects of the business, including contract negotiation, compliance with laws and regulations, and financial management. These rules are established to ensure that the legal and financial aspects of the business are carried out in a responsible and compliant manner, and they may encompass various aspects of law and finance, including intellectual property law, labor law, tax law, and financial accounting. The legal and financial rule is often established by legal and financial professionals, who are responsible for advising the business on legal and financial matters, negotiating contracts and agreements, and ensuring that the business is following all relevant laws and regulations.
Job: Finance Manager
Recruitment:
National Press: National press recruitment refers to the process of attracting and hiring individuals to fill positions within the national press, which is a sector of the publishing and graphic design industries. This process may include a variety of activities, such as job advertising, resume review, interviewing, and onboarding. National press recruitment is an important function within the industry, as it helps to ensure that the business has the skilled and talented employees it needs to succeed. Recruitment in the national press may focus on a variety of roles, including journalists, editors, graphic designers, marketers, and administrative support staff.
Example: Gurdian’s Newspaper
Trade Press: Trade publishers generally acquire rights to publish. Trade publications are excellent sources for current trends in the marketing industry, including news about brands, agencies, and marketing campaigns. While historically these publications were in print only, many now only exist in a digital format.
Example: Example of a trade press is design news, Design News is the trusted source of news, trends, and technology insights and analysis for the engineering community.
Networking: In the context of publishing graphic design, networking recruitment involves attending industry events, conferences, and workshops where designers, illustrators, and other creative professionals gather. It provides opportunities to establish relationships with talented individuals, exchange ideas, and showcase the company's work and culture.
Example: LinkedIn
Social Media: Social media publishing is the process of planning, creating, scheduling, and distributing content across various social media platforms. Breaking the process into steps improves workflow efficiency and can make content management significantly easier. Social media recruitment allows businesses in the publishing and graphic design industries to reach a large and diverse audience, including passive job seekers who may not be actively searching for new opportunities. Social media recruitment provides businesses with an opportunity to build their brand, increase their visibility, and create a strong online presence.
Example: Twitter
Personal Contact: Personal contact recruitment refers to a method of attracting and hiring individuals to fill positions within the publishing and graphic design industries that involves leveraging personal networks and relationships to identify potential candidates. Personal contact recruitment is often used in conjunction with more traditional recruitment methods, such as advertising vacancies and reviewing resumes. This method of recruitment can be particularly effective in a close-knit industry like publishing and graphic design, where professionals are likely to know one another and have a good understanding of each other's strengths, skills, and interests.
Example: personal contacts information can be found in CV or portfolio
Word of Mouth: Word-of-mouth marketing is the informal sharing of information about products, services, or businesses between people. It is a powerful and successful sort of marketing that can significantly affect a company's ability to achieve its goals.
Example: being honest, respect, loyalty, trust.
Employment Website: Employment website recruitment refers to the process of attracting and hiring individuals to fill positions within the publishing and graphic design industries by using employment websites or job boards. These websites provide a platform for businesses to advertise their vacancies and for job seekers to find and apply for positions that interest them. Employment on employment websites can be beneficial for businesses in the publishing and graphic design industries because they allow companies to reach a large and diverse pool of potential candidates.
Example: SmartJobBoard
Personal Website: Personal website recruitment refers to the process of attracting and hiring individuals to fill positions within the publishing and graphic design industries using personal websites. Personal websites are typically used by professionals in the industry to showcase their skills, experience, and portfolio of work. By using personal websites, businesses in the publishing and graphic design industries can reach potential candidates who may not be actively searching for a new role but are open to new opportunities.
Example: Wix
Contracts of Employment
Full-time Contract: A full-time contract is almost the same as a part-time contract. The main difference being the number of hours per week you're required to work. In a full-time contract, you're expected to work 35 hours or more per week. However, working time regulations state you cannot work more than 48 hours a week unless specified in your contract. The main exception for working more than 48 hours is if there is 24-hour staffing, you're a member of the armed forces or the emergency services, and you work in security. If you're under the age of 18, it is illegal for you to work more than 40 hours a week.
Example:
Part-time Contract: A part-time contract is like a full-time contract, the main difference being the agreed working hours. A part-time worker will work less than 35 hours per week. The agreed number of hours required to work each week needs to be visible in the contract. However, you may have the option to work overtime. A benefit of this type of arrangement is that it all has the same worker rights as a full-time employee. These rights and benefits include and are not limited to, pension, holidays and training. A part-time contract offers a flexible schedule that can fit around other commitments.
Example:
Casual Labour: A casual labour contract of employment refers to a type of employment agreement between an employer and an employee that provides for casual or temporary work, rather than a permanent position. A casual labour contract typically does not provide the employee with guaranteed hours of work or a set schedule and may include irregular or on-call work hours. This type of employment agreement can be beneficial for both the employer and employee, as it allows for flexible working arrangements and the ability to respond to changing business demands. However, casual labour contracts typically do not provide employees with the same level of job security or benefits as permanent positions, such as paid leave or health insurance.
Example:
Temporary: Temporary contracts, also known as temp contracts, are agreements that have a start and end date. However, temporary contracts can be extended and be subject to change. Despite their short-time status, under this contract, you are entitled to the same rights as all staff members, such as sick pay and holiday allowance. This type of employment is somewhat flexible, allowing you to pursue other interests or to gain experience within a specific sector. A temporary contract enables you to sample life at various organisations and to meet a range of people and to make contacts - which may help you find your next job.
Example:
Permanent: A permanent contract is one of the most common types of contracts. This agreement is full-time with the expectation that you will work a minimum of 35 hours a week. There is greater financial and job security - in some posts; you may get paid bonuses. You are also entitled to all workers' rights and can have various opportunities for training and personal development. Because this type of contract is indefinite, an agreement will be created between you and your employer. If either side of the signees doesn't oblige to the agreed terms, this is a breach of contract, and there may be legal consequences.
Example:
Voluntary: A voluntary contract of employment is a type of employment agreement in which an employee voluntarily chooses to work for an employer without the expectation of receiving compensation. This type of contract may be used in a variety of situations, including internships, volunteer work, or work experience programs. A voluntary contract of employment is typically entered into for the purpose of gaining experience, learning new skills, or building a network of professional contacts. In these situations, the employee may receive benefits such as mentorship or on-the-job training but is not entitled to receive payment for the work performed.
Example:
Freelance: A freelance contract of employment, also known as a freelance agreement or a consulting agreement, is a type of contract between a freelancer and a client or employer. This type of contract outlines the terms and conditions of the work that the freelancer will perform, including the scope of the project, the timeline for completion, and the payment terms. A freelance contract of employment differs from a traditional employment contract in that the freelancer is considered an independent contractor, rather than an employee. This means that the freelancer is responsible for their own taxes, insurance, and benefits, and is not entitled to the same rights and protections as a regular employee. Freelance contracts of employment can be used in a variety of industries, including graphic design, writing, programming, and consulting, among others. They can be a flexible and cost-effective solution for clients who need short-term or project-based work, and for freelancers who value the freedom and flexibility of working on their own terms.
Example:
Self-Employment: Self-employment refers to a situation in which an individual is running their own business and is not employed by another person or company. In this type of arrangement, the individual is responsible for all aspects of the business, including finding clients, setting their own fees, and managing their own finances. There is no specific "self-employment contract of employment" as self-employment is not a traditional employment relationship. Instead, self-employed individuals may enter into contracts with clients or customers for the provision of goods or services. These contracts may outline the terms and conditions of the work to be performed, the payment to be received, and any other relevant details. In self-employment, the individual is considered a sole proprietor or independent contractor, rather than an employee. This means that they are responsible for paying their own taxes, securing their own insurance and benefits, and complying with all relevant regulations and laws.
Example:
Finding Employment Opportunities
Show Reels: graphic design showreel is the perfect way to compose all your work into a single portfolio. Instead of scrolling through endless images, your clients can get acquainted with a brand story that offers a glimpse into your unique style and tone.
Portfolio: Portfolios showcase curated work from previous projects that demonstrates the designer's style, preferences and breadth of experience. It is a compilation of tangible or digital representations that showcase one's expertise, experiences, and achievements in a specific field, such as art, design, writing, photography, or any other profession or discipline where the output can be visually or tangibly presented.
Websites: Recruiters focused on finding tech workers, writers, designers and other creative types may be especially interested in seeing a candidate's personal website. But people looking for jobs that don't require a portfolio of work may find it isn't worth the effort necessary to put a website together.
Social Media: They can follow professionals and organisations of identical practitioners, as well as use blogs and microblogs. Social media collaboration platforms can improve job quality and workflow by using these resources and communities. It can function as a collaborative tool, improving productivity.
CVs: A CV, which stands for curriculum vitae, is a document used when applying for jobs. It is a detailed document that provides an overview of an individual's education, work experience, skills, achievements, and qualifications.
Letters of Application: Also known as a cover letter, an application letter is a summary of your strongest and most relevant skills and abilities that will be expanded in your resume or selection criteria. It introduces you to potential employers and highlights your suitability for the position you are applying for.
References: References are people who can talk about your work experience, work habits, character and skills. References are the names and contact details of people who know you. They allow your future employer to check you've not only worked where you said you did, but that you're also a good employee too.
Interview Techniques
Self-Presentation: Self-presentation in an interview is a technique used by job candidates to showcase their skills, experiences, and qualifications to the interviewer in a confident and professional manner. Effective self-presentation in an interview involves being professional, confident, and prepared, while highlighting your strengths and suitability for the job. Effective self-presentation in an interview is when employment shows enthusiasm, speaks clearly and confidently when they introduce themselves. By presenting yourself in a positive and engaging manner, you can increase your chances of success and secure the job offer.
Interview Techniques: Effective interview techniques involve preparation, confidence, professionalism, and engagement. By demonstrating your skills and qualifications in a positive and engaging manner, you can increase your chances of success and secure the job offer.
Increasing Job Opportunities
Education and Training: Education and training refer to the process of acquiring knowledge, skills, and competencies through formal or informal methods. The education and training sector, which has been variously referred to over time by terms like "further education," "post-compulsory education and training," "learning and skills," "lifelong learning," and "FE and skills," includes the activities of many different types of institutions, including colleges of further education.
Work Experience: The concept of "work experience" refers to the practical knowledge, abilities, and competencies acquired through employment or training in particular job functions or workplace environments. It involves taking an active role in work-related duties and activities, making a positive contribution to the achievement of organisational goals, and getting first-hand knowledge of a particular industry or field.
Work Shadowing: Work shadowing is a type of on-the-job training that allows an interested employee to follow and closely observe another employee performing the role. This type of learning is usually used to onboard new employees into an organization or into a new role.
Continuing Professional Development (CPD): Continuing professional development (CPD), can be broadly defined as any type of learning you undertake which increases your knowledge, understanding and experiences of a subject area or role. CPD is an ongoing and planned learning and development process. It focuses on what you learn and how you develop but may include a formal process of recording it (through supervision, submission of assignments etc.).
Updating Records of Employment: Employee records are a compilation of all information pertaining to an employee, from hire date to termination date. This information may include, but is not limited to, the employee's name, social security number, address, date of birth, position, salary, and benefits. Generally, employee records are kept in the form of a personnel file.
Example:
Professional Behaviour
Professionalism: Professionalism in the publishing graphic design sector involves adhering to a set of standards and practices that ensure the quality and integrity of design work. Professional designers have the knowledge, skills, and experience necessary to create effective designs that meet the needs of clients and audiences.
Time Management: Professional designers are able to manage their time effectively, balancing multiple projects and deadlines while ensuring that each project receives the attention it deserves. Time management in publishing graphic design involves careful planning, prioritization, multitasking, delegation, and time tracking to ensure the timely completion of design projects and the satisfaction of clients. By managing their time effectively, designers can minimize stress, improve productivity, and deliver high-quality designs that meet or exceed industry standards.
Maintaining Skills: Maintaining skills in publishing graphic design refers to the continuous process of learning, practicing, and improving one's technical, creative, and professional skills in the field of graphic design. maintaining skills in publishing graphic design involves a commitment to lifelong learning, experimentation, feedback, collaboration, and personal development. By maintaining their skills, designers can stay ahead of the curve, deliver high-quality designs that meet or exceed industry standards, and advance their careers in the field of graphic design.
Contributing to Team Projects: Contributing to team projects in publishing graphic design involves working collaboratively with other designers, creatives, and professionals in the field to deliver high-quality designs that meet the needs and expectations of clients. By working effectively with their team members, designers can produce high-quality designs that meet the needs of clients, stakeholders, and audiences, while advancing their careers in the field of graphic design.
Communication Skills: Professional designers communicate effectively with clients, colleagues, and stakeholders throughout the design process, ensuring that everyone is on the same page and that the final product meets everyone's expectations. This includes active listening, clear and concise messaging, and the ability to provide and receive feedback.
Task three:
Structure of the Media Sector
Public Service Media: Public service media is a media that is created for the people and its key goal is not to make money but to make products for the good of the public. This sector includes products that are informative, educational or even entertaining, the main goal is not profit, but to create quality, meaningful products.
Example: TI Media publishing company
TI Media is at the forefront of creating quality content and brands that entertain and fuel the passions of millions of consumers every day. The Company provides magazines and digital publishing in the field of television, lifestyles and entertainment, home and garden, leisure, syndication, brand licensing, and advertising campaigns. TI Media is a company with horizontal integration as they have a strategic partnership with Ocado who collaborate with a retail beauty destination Fabled by Marie Claire. This company is public service media as they inspire people and are a trusted voice for their interests. TI media is, amongst other things, a print magazine and digital media publisher, creating content for exploitation across multiple platforms, including print, online, mobile, and tablets. TI media is a multi-platform as they provide range of products with different content and message that is helpful and fuel the passions of the audience.
Commercial Media: Commercial media is the opposite of the public sector. Although they may create products that are informative, educational and entertaining etc., their primary goal is to make money.
Example: Palgrave Macmillan
Palgrave Macmillan is a British academic and trade publishing company headquartered in the London Borough of Camden. The publishing company's program includes textbooks, journals, monographs, professional and reference works in print and online. Palgrave Macmillan is best known for their publishing in the humanities, social sciences, and business. They serve learning and scholarships in higher education and the professional world. Palgrave Macmillan is also a multinational and multi-platform company as it has offices in more than 41 countries, 19 countries across the world, and they employ over 300 people, with over 200 of these employed in the UK. This publishing company is vertically integrated as they work with other companies in which they control the production stages off all the products.
Independent Media: An independent media company is one that is free from the government or corporate influence.
Example: Bloomsbury company
Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series. They are known for fiction and non-fiction writing. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney, which makes the company multinational and multi-platform as they are presented in different ways. There are five main publishing divisions such as Adult Trade, Academic and Professional, Adult Special Interest, Children's and Education. Their main purpose is to find authors and their manuscripts to produce and publish into books which make the company independent. It is a horizontal integration as they are finding authors to produce and publish into books.
Vertical Integration: Vertical integration refers to a process in which a company purchases another company in its supply chain for expansion. This increases the level of control it has over its upstream suppliers and distributors or downstream buyers.
Horizontal Integration: Horizontal integration refers to a process in which a company acquires another company in the same industry for expansion. An organisation may also accomplish this form of integration by joining with another organisation of equivalent or higher power for the purposes of acquiring more influence, increasing revenue and expanding its customer base. Companies typically employ horizontal integration to improve their market standing, increase production and acquire access to a new or larger market.
Cross-Media: cross media means more than one form of public communication
Multi-Platform: The method of consuming two or more media platforms at the same time.
Multinational: Multinational media refers to a company that operates places of work, offices, or services outside of the country in which it is based.
Career opportunities
Nature of the Industry: The publishing industry involves production and dissemination processes to make information, such as literature, music, software, and travel aids, available. The mission of the Bloomsbury publishing industry is to be an entrepreneurial, independent publisher of works of excellence and originality. However, their purpose is to inform, educate, entertain and inspire readers of all ages.
Size of the Industry: Size of the publishing industry is large in the global level. Bloomsbury publishing company has 800 employees. Revenue grew by 22% to £122.9 million, and profit before taxation and highlighted items increased by 23% to £15.9 million. Profit before taxation was £12.9 million.
Ownership: Nigel Newton is the founder of Bloomsbury Publishing; he conceived the idea of Bloomsbury. He decided to start a new, independent, medium-sized publisher of books of editorial excellence and originality with high standards of design and production. David Reynolds, a publisher with Shuckburgh Reynolds, joined Newton and the two of them began to plan the details of the company.
Board of Directors: Sir Richard Lambert (Non-Executive Chairman), Nigel Newton (Founder and Chief Executive), Penny Scott-Bayfield (Finance Director) and Independent Non-Executive Directors: Leslie-Ann Reed, Baroness Lola Young and John Bason.
Finance: Bloomsbury’s growth remains strong as a result of the successful execution of our diversified, international strategy, organic digital growth, and our acquisition strategy, delivering record results for 2021/2022 with year-onyear revenue growth of 24% to £230.1 million and profit growth of 40% to £26.7 million. The bulk of Bloomsbury’s turnover each year comes from its backlist: repeat sales on older titles and services. Over 66% of revenues come from outside the United Kingdom. An increasing percentage of revenue derives from digital formats, including significant annuity-based income. Bloomsbury had cash reserves of £41.2 million, the result of continued strong demand for Bloomsbury titles in all formats, excellent sales of our digital products and a profitable product mix.
Organisational Structure
This is the flow chat of the key employers and their job roles in the Bloomsbury publishing company. All of them represent different sectors of the publishing industry.
Management
Creative
Technical
Administrative
Distribution
Legal and Ethical Issues
Representation of Groups or Individuals
They aim for the representation of Black, Asian, and other racial and ethnic groups in their workforce to at least match that of the national census. They also want to see Black, and minority ethnic groups make up 35% of new hires at Bloomsbury US and 20% of new hires at Bloomsbury UK.
Representation of Religions
Bloomsbury Collections offers excellence and originality in scholarship in the arts, humanities, and social sciences. Bridging cognition and culture, their books explores both social scientific and humanities approaches to understanding the physical processes of religious life, tradition, practice, and belief. It reflects the cultural turn within the study of religion and puts theory to the fore, moving beyond traditional theological, philosophical and ethnographic understandings of the aesthetics of religion. With case studies from around the world, this is an important contribution to theory and method in the study of religion.
Use of Language
Most Bloomsbury project have friendly and educational language, the best example of this is that they have authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series.
Accessibility
Each of our products hosts a dedicated Accessibility Statement, links to which can usually be found in the footer for each site. Bloomsbury Publishing Plc is a signatory to the ABC Charter for Accessible Publishing and has partnered with the RNIB Bookshare programme to deposit accessible versions of Bloomsbury titles to their collections.
Codes of Professional Practice
Codes of professional practice is the segment that publishing companies must follow, such as professional conduct, they should always be aware of the effects of their attitudes and actions on their employers, clients, colleagues, suppliers, users and fellow professionals. Not only should their conduct be exemplary, but they should invest in their skills so that they are able to offer a high degree of competence exercised in a responsible manner. They should aspire to the highest standards in honesty, legality, quality, teamwork, cultural sensitivity, social responsibility and professional growth. They should respect people, being fair in all their dealings. They should contribute to the development of their professional association and participate actively in its running. Bloomsbury publishing company is no exception to this segment of work in which they need to follow the codes of professional practice just like all other companies in the media sector.
Content
Its scalable content and publishing services provide high-quality content, expert strategic advice and solutions to meet the publishing and content marketing needs of companies and organisations. It also publishes the Bloomsbury Business list.
Copyright
All Bloomsbury products are protected by copyright, and so unless otherwise stated, people are not permitted to copy or reproduce material from publications without the company express permission.
Task four:
Interview
For my interview I spoke with Harry and Adam who both currently work at Rare.TV. Harry is the producer and director, and Adam is the editor. Their work roles are linked together to produce final projects. The interview we had was of great importance to me and my research regarding the media industry which connects my passions in the design sector. they had the opportunity to share with us their experiences in the field of their roles, I learned a lot of useful information and advice. This interview is useful for me in my further study but also in the work segment, I learned how things have a positive and negative side and how easily a problem can arise with the production of the assigned projects, but one of the most important items that I learned from of professionals is that organization is the most important part for a successful result. Overall, I can say that this interview gave me a clear picture of what things look like from a professional point of view and experiences and helped me gain some basic knowledge and what roles like these involve.
From the research I have done so far about publishing, I have acquired and learned a lot of information that will surely be useful to me in the future. Publishing is the sector that sounds most interesting to me in the media industry as it has many similarities with my passions for learning, I can say that this detailed research on the whole sector, such as the job roles and the structure of the sector was very helpful with that that I learned many new important details. This research helped me to have a complete picture of the essentials that are necessary in the field of publishing and how the media industry works. The most important part is that I saw the importance of both making sure you have the right materials to apply for a job similar to this sector, as well as how important it is to maintain a reputation and behaviour in the publishing industry.
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